Facebook

Facebook is the world’s most popular social utility. It connects you with the people around you, and provides a platform to inform and involve your friends/fans in social conversation. 

Facebook pages are a great, free way to promote your club, keep your members up to date with fixture and training information and to built a social network around your club.

• Join Facebook (www.facebook.com/) and Like ClubsOnline on Facebook

The ClubsOnline team's Top 5 Tips for using Facebook:

1. Post Pictures and Video

Media like videos and photos always perform well on Facebook. They grab people’s attention in a feed full of text updates. A lot of web users choose to watch more than they read. Facebook also offers you a nice little feature that helps bring more fans to your Page. If you post a video and a non-fan of your Page sees it, a little non-intrusive call to action will pop up in the top-left corner that invites them to Like your Page.

2. Ask questions and involve fans

Chances are if something is of interest to the club, it will be of interest to your fans.  Want your fans to express their views on a topic? Ask them. Want your fans to share their favorite content with you? Ask them. You get the point.  If you want your fans to participate more, just ask them every now and then, you will be surprised how many of them respond. Multiple experiments by other brands show that the posts where you include a call to action get better than average engagement. 

3. Plan your posting frequency and timing

Don’t overwhelm your fans with too many posts. And only committ to what you can manage. If you can post once a day, do it. If you can post twice a week, make that your target. As far as timing goes, many people catch up on their Facebook activity at the end of the day and during weekends. However, this trend varies, and might be different for your target audience. Be patient, watch the response trends on your Page, and identify the frequency and timing that works best for you. 

4. Diversify your content

Change up your content every now and then. Often, people are not sure what to post on a regular basis. You could try adding how-tos, trivia about the club, breaking news, polls, relevant third-party content, multimedia, or even experts to speak about your club or industry. 

5. Share the Load

Posting to the club's Facebook page, in the club’s identity, can be done by anyone who is listed as an administrator. If there are seven administrators, and you post once or twice a day, that’s only one or two posts per person per week. Similarly, have all committee members “like” the page, and actively post as themselves, not just the club.

Build your own Facebook Page for your club - http://www.facebook.com/pages/create.php?ref_type=sitefooter

The "How-To" of Facebook pages - http://www.facebook.com/FacebookPages